CENTRAL DIARIES
Day Four of Pujo Festivities – Chaturthir Chinmayi Collection
- September 16, 2019

On this day, Goddess Durga assumes the form of Kushmanda – “ku” meaning little, “ushma” warmth and “anda” the cosmic egg. This is the day she starts residing within the sun to help it emanate its light and energy. This incarnation of Maa Durga as Kushmanda possesses eight arms, hold weapons and a garland, mounts a tiger, and is worshipped with fragrances, flowers, diyas, rice and incense on this occasion. The goddess rules the sun and exudes a glow as fiery as the Sun. She is believed to be the creator of the universe and rids it of all negativity and darkness, becoming the ultimate symbol of light.

Worshippers seek her blessings for better health, wealth and strength. The day’s collection by Central is made keeping that in mind. A pristine ivory brings out the pure energy of the occasion and the intricate designs of gold add spurts of fire to the look that only the sun can bring. In all, these pieces offer your Pujo wardrobe the perfect balance of tradition, style and revolution. Masterpieces crafted with delicate zari work, every piece goes with the underlying theme of the day – fashion that leaves a blazing impression.

Can’t wait to get into the spirit of the festivities and embody every day like they are meant to be? Central’s Pujo collection is just what you need for Chaturthi this Durga Pujo. Head over to our store and pick a royal wonder that brings out the essence of the celebration. Choose from an array of salwars, ghagra choli, ethnic vests, kurtas and much more. Take your look a notch up by accessorizing with chunky jewellery such as maang tikka, bangles and earrings, and of course don’t forget to match it with a pair of ethnic shoes or jutis with a touch of gold. And of course, no outfit goes without a little serving of attitude, so don’t forget to rock that glint in your personality while you flaunt your outfit.

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